Do you want to compete with similar businesses? Do you want to be part of the Facebook generation? Are you motivated to top their campaigns each and every time? It will take some learning and determination, but you can gain the education from the article below.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, if you write a blog, make sure to link each post to your Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Give Facebook ads a try. This adds an extra value to your efforts. When you want reach, Facebook ads are better. These will add to the traffic that your product brings.
Facebook Offers lets you provide freebies or host contests easily. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Sometimes, you need to post stuff about your brand other places besides your own page. Posting on Facebook pages that are not your own can get you a lot of attention. Make sure it is the good kind. Only post when you have valuable information to share. You don’t ever want to be guilty of spamming.
Give away free items on your Facebook page. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. Don’t give away anything expensive; just make it something that your fans will want.
Offer something that is unique when someone “Likes” your Facebook page. You can gain a large amount of attention quickly by the use of the “like” button. Think about a good reward to offer when someone likes your page. It could be something everyone gets or even a sweepstakes. Making it lucrative can work well for you.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Only hide a bit of your content or you will lose part of the impact of your SEO.
Don’t post updates that are dull and boring. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Use your own personal Facebook account if you wish to do that.
Ask your fans for advise about various decisions you need to make about your company or business. People will appreciate the gesture. What better way to do so with your community than to get them involved in some basic decisions. For example, if you blog, you can ask them what kind of posts would interest them.
Don’t be shy; tell your visitors to show and share your content. Give them incentive to do so, like a discount or coupon. Additionally, offering a coupon code once your subscribers share your information can help bolster sales.
Your posts should be varied but on topic. Your content should be brand related, but you definitely don’t want to get boring. Frame your product or business in different contexts. Perhaps that means photo essays, or you can create posts where you question your audience.
Get people interested and involved in your service or product by creating contests on the Facebook page. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products. When the contest is over, choose a winner.
Event sharing is a great feature of Facebook. Share information about trade shows with your Facebook fans. Facebook will even send out reminders of the upcoming event.
You can build an enviable friends list while doing sales promotions on Facebook. Coupons or special offers and promotions can be used to gain new friends and also to reward long-term customers. If you’re just offering new people something of value then people will start to lose interest in your business.
Try to include pictures with your Facebook updates. Pictures create a contemporary look to your Facebook page. Include employees, products, and other branded items in these photos to make sure they relate to your business and make a branded impression on the viewer.
Let customers know about important steps in your company’s development. A friendly note to your contacts concerning these will build their relationship with your business. Send out a note thanking them and include an announcement of the ongoing celebration on your Facebook page. Keeping customers involved helps them feel connected to the business and makes them want to make purchases.
Learn about any new Facebook features. If your subscribers start using new features, you must keep your campaign current. Some features will be more popular than others and some trial and error may be necessary to determine which ones work for you.
You can use tabs on the fan pages on Facebook to keep sales messages separate from all of the other content. No one enjoys being targeted by a constant stream of messages pressuring them to buy, buy, buy! The use of a sales tab will allow your viewers to see what they want to see at a time that is convenient to them.
Think about the power of using fan submitted promotions for your products. For instance, have fans provide photos that show them using and enjoying your products. Testimonials or personal stories make your page seem more personal, too.
Now that you have all this valuable knowledge at your disposal, there is no real reason why your Facebook campaigns can’t be better than those of your competitors. Now you can show them how to be successful. Use this advice to connect with the world.