Do you want to get a leg up on the competition? Do you want to be part of the Facebook generation? Would you like to one up your competitors? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.
Having a contest is a good way to glean fans. You could throw a photo contest, for instance, with customers using your product in unusual ways. Follow through and actually award a prize or you will appear dishonest.
You can get additional interest to your Facebook campaign when you use a giveaway. Try getting your customers to ‘like’ your site by giving them something for free. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
You need to have a unique Facebook page if you use it for marketing purposes. This can be done by creating a more colorful page and adding things like lots of photos. Users on Facebook are attracted to these pages over plain ones.
Try holding a giveaway to boost interest in your Facebook page. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. It doesn’t cost much, and it is a great way to reach out to customers.
Carefully consider any updates you plan to post. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Make sure your updates are helpful, educational or entertaining. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
Do not create a Facebook page if you lack business from regulars at your company. Those customers are random, so they do not have any reason to read your daily posts. Use Facebook advertisements as an alternative in such cases.
Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. It is important to set some sort of periodic goal based on your Facebook marketing efforts. Getting a lot of likes on your page does not mean much if it does not translate into sales. If you are disappointed in your sales, it might be time to make changes in your business strategy.
Be sure that your posts offer some value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.
Give your audience spots to sign up on the Facebook page. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Contents and giveaways are a great idea.
Don’t share updates that have no direct relation to your own content. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Use your personal account if you want to share updates about personal projects.
Put all of your resources in your marketing campaign on Facebook. Marketing on Facebook is no cake walk. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Put some real resources behind your efforts if you want to get a lot out of everything.
Make sure you have a good personality with your posts. If you post the same old stuff as everyone else, your brand is not going to be viewed with excitement. Have a little fun, but don’t offend anyone.
Ask your followers to interact with each other. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Do not delete posts, as the user will probably stop following your page. You should just intervene in the event that things start getting offensive.
Run some competitions from time to time to get a certain amount of “Likes” on your page. You can offer discounts or a nice prize once your goal of likes is met. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
The design on your Facebook page and your website should be similar. You want to try to always keep with the same design theme. This helps brand your Facebook page with your business. If it is totally different, it can be confusing.
Learn which Facebook marketing practices to avoid. You can see lots of instances where people are getting it wrong or getting it right. Most people flock to the good advice and generally avoid the bad advice. Take the time to check out ideas on the common mistakes as well.
Facebook matchmaking may help you market your business. In many cases, you will be able to link two parties via Facebook. Don’t wait this out and take action quickly. Then you could end up at the center of an awesome story that they go on to tell for years. That’s excellent Facebook promotion.
Do you have your own store? Utilize Facebook’s check-in feature. Let your customers update Facebook statuses by using your store as a check in point. This can help your subscribers reach out to their friends since they’ll be able to see where they were checked in.
When posting on your Facebook page, do not get very far off topic. If you are selling houses, for example, talking about interest rates is relevant and appropriate. It would not be relevant to post about your cat’s latest misadventures, though. Customers would likely tune out.
With all that you’ve discovered, you are better prepared now to compete in the world of Facebook. Now you can be the expert! Use what you’ve just learned and start marketing today.