One of the newest and most powerful ways to create growth for your business is through social media marketing. There are so many different avenues one can take with social media to help generate a large customer base. These tips and tricks can be used to get your more business if they are used correctly.
Let your customers know that you have turned to social media for marketing. When your customers subscribe to your page, the social network may let their followers know about your page. This is essentially free advertising and should not be underestimated. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.
Use social media outlets to create storefronts that are user-friendly. Design a store on Facebook which can be readily accessed through your posts, as an addition to your independent site. Many Facebook users spend hours at a time browsing through others’ pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. With a Facebook-oriented storefront, you do not have to worry about pulling users to your primary site, and they can stay where they are most comfortable.
Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. You will get more visitors this way. However, you still have to ensure that you’ll receive a link going back to the site of your choice. If not, you’re providing free content with no payoff. Also, let the blogger do the same. Followers of that blog are sure to visit your posting and also your site.
Keep people abreast of how your company is doing when you use social media. For example, you could develop an article that celebrates your company reaching one thousand Twitter followers. Make sure you thank people for showing interest in your work and talk about your experience with social medias. Information of this type is sure to spread.
Answer questions and reply to comments on social media marketing websites. Make sure you log in two times a day and read your messages and notifications. You can also choose to receive emails every time you get a new notification. Keep in mind that every one of your responses to a comment can be seen by the public.
You can share the tweets of popular Twitter names by putting their handles after the @ symbol in your own tweets. Your tweet will be highlighted for them, and they’ll be likely to retweet it to their followers or provide you with more information.
Make sure your blog posts are linked to your LinkedIn page. When you post your blog article, it appears automatically as a LinkedIn update. This is a time saver, and you will get more exposure when you reach out to your LinkedIn friends and a blogging community simultaneously.
Monitor your statistics. Compare your progress, including number of followers per week and number of conversions, to industry standards to see how you are doing. Here’s where a little number crunching will come in. It’s not that difficult, but you will need to make decisions about what’s working and what needs to be changed based on the stats. Unless you can accurately track results, you cannot possibly gauge the success of your social media marketing tactics.
When utilizing social media, ensure that you’re using all the media outlets that are possible. Although Facebook is used by many people, you should also “diversify” your social media marketing to include other social media networks such as MySpace, Twitter, LinkedIn, and others. The more exposure the more chance of marketing success.
Link your social media profile with your company website. This is easily accomplished by using HTML codes to add “share” buttons to individual posts or pages. Add links to your profiles on your site, blog, email signature, RSS feeds and encourage your audience to connect with you on social networks.
Hosting contests with attractive rewards on social media websites, such as Facebook and Twitter, is an effective way to generate positive publicity for your business. Getting the news out about your contest will be a snap, thanks to the audience participation encouraged by social media. Ensure that the contest is exciting, fresh, and relevant to the products or services you sell. Try tapping into your customer’s creativity by suggesting that they help you create a logo or identity mark.
In social media, you need to make sure your company is branded. Prominently locate your company logo on key pages, by making it your background or avatar. Choose one color scheme and implement it across your website and social media accounts. Certain followers and consumers will want to keep up with your work across multiple accounts, and it’s always good to show consistency. Use this opportunity to solidify your branding and create a name for the company you represent.
Allowing readers to comment on your blog entries can be an excellent way to market yourself. This is crucial, especially if you prefer to keep your more direct contact information private, including your email address. It’s important to watch your comments careful, so consider using an anti-spam add-on. Negative comments should not be allowed, and make sure to delete any comments that are advertisements or spam.
Make sure that your blog posts are visually stimulating. It bores people to read long blocks of text. So, before you make your next post, think about some things like cool graphics, funny videos, popular music, etc. You won’t need to go crazy here and post a bunch of nonsense that clutters up your site. You just need to give visitors something to look at and to enjoy.
As you now know, there are a variety of different methods you can use to utilize social media with your business. You will be very happy at the extra customers that social media marketing will bring to your business. Follow the ideas outlined in this guide to get more business in a flash.