Facebook offers many communication opportunities with customers. Use social media’s popularity to your business’ advantage. Take advantage of the new mediums to find more customers for your business.
Generate some attention for your Facebook campaign by organizing a giveaway. You can boost your costumers and fans by offering something that they’d love to get. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Market your business and product on Facebook successfully by having a page that stands out from the crowd. Use many colors and images relating to your product. This will attract more users.
You don’t necessarily need a page, a group may be better for you. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. You can also use a group and a page to give updates and allow users to share content.
Make sure any posts you list have value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. You don’t want to “sell” your customers too often because this will irritate them.
Don’t assume Facebook is the best choice for marketing on social media. There are many reasons that people prefer Facebook, but not everyone uses it. Try researching your target market to learn about the social networks they are using the most before starting your campaign.
You can covert visitors into followers by hiding content from people that aren’t fans. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. Just hide a small portion of content so you don’t lose SEO.
Sometimes you have to spend time and money to make money, and this is true of Facebook. Facebook is a valuable way to reach potential customers and deserves to be taken seriously. If you give the job to a busy person on your team, it might not get the attention it needs. Give your Facebook marketing serious effort and resources to get serious results out of it.
You may find some difficulty the first few weeks of using Facebook. An easy way to get going is to put a Facebook button on your web page. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. After they like your page, you can inform them of new updates.
Keep your subscribers informed of what is going on in your company. Posting once daily is generally sufficient. Your updates should have lots of content and contain information customers are interested in.
Always nurture the relationships on Facebook that you have with those you have a chance to interact with. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. One way to keep people interested in what you’re offering is to give them good content at all times. You must be sure you are rewarding your loyal customer base with special deals.
If at all possible, consider all of your comments carefully, and craft responses to each one. Both comments posted publicly and those directed to you via email are worth responding to. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.
Ask your followers to interact with each other. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. Post deletion or being too controlling may cause negativity to be directed at you. The main reason you should ever get involved is when the thread is becoming offensive or racist.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This is a great way to get subscribers.
Update your profile regularly. If there are any changes that are happening to your business you need to get your profile page updated. Updated your page constantly is useful to customers wishing to learn more about what you do. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.
There is no harm in asking fans to share what you post. Offer an incentive, for example by giving small discounts to any subscribers who share your updates with any of their friends. Give everyone a coupon code or discount after an update has been shared with enough people.
Your posts should contain a variety of content while staying on one subject. Yes, it’s important to write content that’s brand related, but you don’t want every post to seem the same. Frame your product or business in different contexts. Provide photos, videos, or engage them with questions.
Try giving something away in a contest to get people interested in your page. A thing you could do is get people to like your Facebook page and then get them to take a photo of them and your product. Pick a winner and give them a prize of real value.
Event sharing is a powerful Facebook marketing tool. For instance, if you go to trade shows, you can make an event that has this and allows others that follow or “like” your page to share. Facebook automatically reminds your customers of the event.
Look at Facebook as a matchmaking service for your company and customers. There may be a time when you can introduce two people. Don’t look the other way – do so! This can put your brand in the middle of a wonderful love story. Even the smallest situations can make for great advertising.
Are you going to use what you’ve learned here to help you make your business grow? Millions are using Facebook, so you need to use it to market to them. Apply the tips you’ve just read, and grow your customer base.