Facebook is one of the largest social media platforms out there with millions of subscribers. You are quite likely a member yourself. If you’re a business owner then you need to know what to do to reach out to everyone that’s using Facebook to get more customers. The following tips will get you started.
Always reply to comments posted on your wall to give followers a sense of connection with you. You will have to closely monitor your wall and watch for @ messages pertaining to you. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. High quality pictures and appealing colors are essential. Facebook users usually respond better to these pages compared to plain ones.
Answer all questions and reply to all comments. Make sure to give helpful answers, and thank them for their time. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Have you looked into using custom tabs on your Facebook page? The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For example, if a contest is going on you can have a tab there to get more information about it.
Give someone something valuable if they “like” your page. A page with many likes will get more attention. Think about something exclusive and free when someone likes your page. You can run a contest or provide it to anyone who Likes your page. People are more likely to respond to your requests if you give them an incentive that is worth their time.
Be sure folks are able to “share” content via your Facebook presence. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. This will help improve visibility for your company. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.
It is essential that you work on keeping followers updated via Facebook. Regularly update your page, at least once a day. Your posts should contain valuable information that is targeted to your customer base.
You should try posting professional photos on your Facebook page. People will see them and think highly of your firm. You should invest in a good camera and never post anything that can be viewed as negative.
Your Facebook design should be a little similar to your main website. Keep the same color scheme on your page. This will quickly aid in brand recognition. If you make it too different then people may start to get confused about it.
Update you profile regularly. Whenever there are changes in business information, change it on Facebook. Your customers need the most up to date information to get in touch with you. Even if you don’t have new information, you can update the layout of your profile page to show users that it has been updated and keep them interested.
Be careful about how often you use Facebook Update. It enables you to put a message out to everyone that likes your page. You should only use this when it’s most important. This shouldn’t be used as a promotional tool but rather to keep subscribers informed.
Ask customers if they’ll post their reviews on your actual Facebook profile. One of the best ways to encourage more interest in people who need your product is to show them how existing customers feel. It makes them feel much more comfortable if they are on the fence.
Create contests on Facebook geared towards getting your customer base interested and involved with your products or services. For example, you could ask those that follow you on Facebook to take a picture of themselves using your product and post it on your page. After the close of the contest, post the name of the winner.
As with any other marketing campaign, in Facebook marketing, it is essential to know your target audience. If you post irrelevant content that does not interest your key market, your sales are unlikely to increase.
Add a picture to all your updates. Facebook marketing should be used to help your customers relate to you and your product. Use your employees, products and other subjects to emphasize the message in your updates and make a greater impression on your readers.
Keep an eye out for those looking to stop you from marketing through Facebook. This happens to all firms, but a bit of bad press can go a long way. Always remove spam immediately, and reply to negative posts if possible – if they are just rude or offensive, remove them too.
Announce your business milestones on Facebook. Give them a ‘heads up’ about the milestone you are celebrating and thank them for their support. This will keep customers updated and also help them feel close to your business.
Consider search engine optimization if you’re creating a Facebook profile page. Use the keywords that you used when optimizing your website, and realize that Facebook is a great place for your site to get back-links. Sooner or later, both your site and Facebook page will rank.
It is best not to make a single large post about your recent activities all in one one day. Posting things over a reasonable time span will provide better results. If you inundate people with information, it will be hard for them to process.
After reading this article you should have a better idea of how to harness the power of Facebook marketing. When you apply this advice you will find out that it is easier and better than what you had ever realized. Begin now and you will be surprised when you’re successful.