Have you added your business to Facebook yet? You could be missing lots of potential customers if it isn’t. If you are, do you know the best practices for marketing there? Read on for assistance in developing a Facebook marketing strategy for your business.
You should give a product or service away to get people interested. You should encourage your customers to join by offering a few free products to some of your subscribers. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.
Always post a link to any new content on your site to your Facebook wall. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Try using Facebook ads in your marketing tactics. Routine postings can only get you so far in terms of promotion. If you want big results, ads can help you get them. They aren’t too costly, and can make a world of difference.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Put up neat visuals or add some color. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
A fan base is a must before you begin marketing on Facebook. Wait until you have a decent number of fans before you invest a lot of money in marketing. When you hit that number, conversion rates skyrocket.
Make sure to give someone incentive if they “like” your page. Having a lot of likes brings attention to your page. You may want to offer a free giveaway to those who like your page. It could be a sweepstakes or something that every person gets. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Be sure that you’re making posts that have value. Your followers should learn something from what you post or they should be entertained in some way. Don’t make every post an ad, though.
A group is a great idea for a company. You can communicate with customers and they can communicate with each other here. You can alert people to discounts and share useful information as well. This is also a good place to learn more about your customers.
Work on responding to all comments left on your page. This not only means to respond to people who comment on your profile, but the comments in your inbox too. This takes some extra effort and hard work, but this personal touch is appreciated by your users.
Run contests to get likes on your page. Offer to run a discount or a drawing for a free item when your goal number of likes is reached. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
Ask customers to submit reviews and post them on your wall. People love to read reviews and often rely on them to make decisions. When previous customers post positive experiences, it will encourage others to do business with you.
Don’t forget about event sharing on Facebook as a part of your marketing strategies for your company. Share information about trade shows with your Facebook fans. And Facebook will even send out a reminder!
Facebook is a great place to market your product or service. Sometimes you are presented with an opportunity to unite two people through Facebook. Go ahead and introduce them to each other. Bring two people together and every time they share their story, your brand will be mentioned. You can’t ask for better marketing than that!
Make sure that you learn all there is to know about Facebook before launching your page. If you do your homework, you will become effective at developing a marketing strategy. The Facebook help center is a wealth of information when you need questions answered. It can really pay off to stay one step ahead.
Does your business have an online store? If so, utilize Facebook’s check-in function. Provide your customers with the opportunity to update their status on Facebook when they check in at your store. This can help reach friends of current subscribers.
As in all forms of business marketing, it is essential to know your target audience well when it comes to Facebook. Your content must be relevant and interesting for your target demographic, or else it will fail to build interest in your brand and generate sales.
Don’t stray far from the topic at hand when you post to your brand’s Facebook page. For example, if your business is in real estate, post interest rates or government regulations. You will bore and aggravate your readers if you post an off-topic link for Harlem Shake parodies.
Always keep SEO in mind when you post content to Facebook. The powerful keywords that you use on your website will work here as well. Don’t forget to add back-links to your main business website. If you optimize your Facebook page, it will eventually show up in the SERPs.
Don’t send a sales solicitation every single day to your audience contacts. Everyone understands that businesses have a profit motive, but that doesn’t mean they appreciate businesses essentially begging for customers. If they think you are begging for sales, they may think your product is no good.
Tell your followers about how much you appreciate what they do for you from time to time. Wish them happy holidays or just a nice thank you. You can give them a discount code to really show them you care, too.
Now you should be ready to get your business onto Facebook. You have all the information it takes to begin a successful Facebook marketing campaign, so don’t put it off anymore. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. Use what you learned and watch your business progress.