You probably have many relatives on Facebook. It’s even more than likely that you’ve got grandparents hanging out there as well. With that said, do you know if your customers are using Facebook? If the answer is yes, then you need to learn how to manage Facebook marketing. This article gives you excellent tips to start.
Having a contest is a good way to glean fans. Prizes will open the eyes of potential customers out there. Always actually send the prize or you’ll ruin your reputation.
Make sure any content you publish is linked through your Facebook. For example, link a summary of your blog onto Facebook if you have one. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. Add colors, logos, photos and interesting apps. This will attract the most amount of customers.
Consider establishing a Facebook group instead of or in addition to your page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Answer questions and comments quickly. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Target advertisements directly to your customers by using the “custom audiences” tool. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Offer something that is unique when someone “Likes” your Facebook page. You can glean a lot of attention through Facebook likes. Think about offering something that’s exclusive and free to those that like your page. A contest is a good idea as is a coupon or discount. If they want the item you’re giving away, they won’t mind subscribing to your page.
Facebook is one of many social media sites out there. There are many reasons that people prefer Facebook, but not everyone uses it. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
Don’t turn off the guest commenting function on Facebook. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.
You should always make sure your profile is up to date. When you make a change, change your profile immediately. Keeping everything current helps your customers know what is going on. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on.
There are things that you should and should not do when you are Facebook marketing. You can see lots of instances where people are getting it wrong or getting it right. Check out the things that you are not supposed to do first. Do yourself a favor and learn what NOT to do too.
Why not ask your customers to write a review on your Facebook profile. If someone comes to your page to investigate your products, they could be encouraged to buy if they see positive reviews. This will help your customers make an educated decision on your product.
A scheduling tool should be used if you’re not able to make Facebook updates in a timely manner. A good tool is essential so that you can update your page at the right times. Test tools if need be to find the one you like the best.
Participate in conversation taking place on your page. You can encourage chit chat on the page. You may start conversations yourself or use a question to spark chatter. Once your fans are talking, join in on their conversation. The more you interact with others on your page, the more you are going to be seen as an individual entity rather than a faceless firm.
Make sure you respond to any negative feedback a user leaves on your page. If you ignore it, your fans will assume you don’t care. When handled properly, folks are sure to admire the page and return often.
It is critical that you are aware of the audience you’re targeting with your campaign through Facebook. If you want content that doesn’t attract those your products are meant for, you’re not going to be able to raise sales.
Your Facebook contacts are a great way to increase sales. Use the promotions to loyal customers or coupon offers to new friends. If you only give your new followers something, there is no reason for people to stay with you in the long term.
Hire someone to take care of your Facebook page on a daily basis so your marketing can get the attention it deserves. You want your customers to retain a level of excitement about your business so introduce new products and promote your specials. Most importantly, if shared, these posts are available to their friends as well.
More than likely you use Facebook, so you know pretty much what a potential customer will see. Try using these tips and your own knowledge to make a successful Facebook campaign. The more time and effort that goes into your marketing, the greater increase in profit you will see.