You might have heard that Facebook is a great place to market a business and expand it. If you don’t know about it, you don’t have to worry. This guide has the information you need to get started and become successful through Facebook marketing.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. When a person likes your page, they can enter a drawing to win a great prize. Show proof that you have awarded the prize after the contest ends.
Reply to people when they post on your page. You need to monitor your wall, and any direct messages you receive. Reply right away, particularly if the posting included a complaint or customer service request.
Try using Facebook ads in your marketing tactics. Regular posting can only do a limited amount when it comes to promoting your business. Ads can reach further into your target market and draw customers to your page. Facebook ads are cheap, and they can be quite effective.
Know when you should and shouldn’t post on other walls. When posting on other’s Facebook pages, it can get you significant attention. You’ll want to make sure that the attention you get is the type that you want. Only post things that are worthy of posting. Don’t resort to spam.
In return for a “Like”, provide an exclusive reward. A page with many likes will get more attention. Offer an incentive for new people to like your page, something that others are not getting. It could also be something like a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Ensure there are easy to find areas in your Facebook page so followers can sign up. This will allow them to register for contests easily. Use contests or freebies to entice them to give you their contact information.
Make sure that a group is established for your business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. Use this group to share information and offer discounts. This is also an excellent way to learn more about your target audience.
Ask people in your fan base to comment on your recent product decisions. Customers like to feel they are being heard. These are the best minds to tap into for opinions. For example, if you blog, try asking them what kinds of posts they would like to read.
Define why you need a Facebook page. It shouldn’t just be established for no reason. Is it being used to speak with other people? Or perhaps it is so that they may contact you? Using your Facebook page to market is different from using your page to communicate with customers.
The most important part of posting on Facebook is establishing long-term ties with other users. This is as important on Facebook as it is in your home life. Keep your content interesting and fresh to keep people engaged. Make sure you periodically run a contest or promotion to reward your most loyal followers.
Get involved with all of the conversations surrounding your page. Encourage your followers to chit chat. To help get conversations started, ask a question. Monitor the discussions, adding helpful or interesting comments where appropriate. By taking part in conversations, your fans will see you as someone who is genuinely concerned for them.
Don’t neglect the power of sharing on Facebook and what it can do for your business. For instance, if you’re planning on attending a trade show, create an event and show your fans where you are going. Facebook automatically reminds your customers of the event.
Just because you have a lot of followers does not mean your marketing scheme was a huge success. You want to reach out to people that have a genuine interest in your products. Track the conversion rate to track your progress.
Tone is much more difficult to discern in a Facebook post than in verbal conversation. Keep this in mind when you write posts. Make sure that no post you write is ambiguous or seems computer-generated.
Just like with all other types of marketing, it is important that you know who you are targeting with your Facebook marketing. If you’re posting things that have nothing to do with your current followers, then you’re not going to be making that many sales in the future.
A Facebook plugin is something you should add to your site. There are blogging platforms that support full integration easily, but you can also find a plug-in code for your website. This plugin generally shows your subscribers, your latest updates or provides a link that takes visitors to your page.
Have realistic monthly goals to meet for marketing on Facebook. You may, for example, use Facebook as a way to get a new product launched, generate a few sales, or get your page followed by a few new people. If you don’t meet the goals you have set, try using more useful strategies for the social media plan.
Stay up to date with new features available on Facebook. If your subscribers are likely to start using the new features as they become available, it is important to keep your campaign up to date. Some features will be more popular than others and some trial and error may be necessary to determine which ones work for you.
Your Facebook followers can be a very useful source of advice. If you are struggling to come up with marketing ideas, ask your followers. In just a short period of time you’ll have a number of opinions offering very useful advice that couldn’t come from a more valuable source!
After reading all about marketing through Facebook, you shouldn’t be scared any longer. Get your Facebook up to date with the tips you’ve just read. The faster you get started on this the better chance you have at getting the most out of it. Begin now!